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ACADEMY / GO-TO-MARKET / SIGNAL TO SIGNED
TODAY'S LESSON

Go-to-market strategy using these tools.

A six-part course built from a live training session. Follow one pipeline from the first website signal to a signed contract, one principle per episode.

COURSE
Signal to Signed
SUBJECT
Go-to-market & outbound
FORMAT
6 episodes · ~8 min total
SOURCE
Live training, Oct 16, 2026
01

Classroom

0 of 6 complete1 of 6 released
EPISODE 01 · SWAN

Catch the visitor who's already looking

THE RULE
    02

    Syllabus

    Six episodes. One principle each. Watch in order: each step feeds the next.

    03

    The toolkit

    Only the tools Mr. Poteat actually used on screen in the session.

    01 · INTENT & OUTREACH

    Swan

    A site-intent tag in the website header shows who is visiting, which pages they open and how long they stay, then builds the email and LinkedIn follow-up. The accounts board tracks each account from Target to Opportunity.

    EPISODES 1 · 2 · 3
    02 · LIST BUILDING

    Phantom Data

    Pulls a fresh homeowner list for a market, with TCPA-litigator and do-not-call scrubs on the same order, before anything is sent.

    EPISODE 4
    03 · TEXTING

    Sendivo

    Sends the scrubbed list as text campaigns and tracks responses, so you can judge a list by how many sellers actually want to talk.

    EPISODE 4
    04 · DEALS & AI VOICE

    Aria

    The CRM and deal analyzer: drop in an address, work ARV, MAO and the assignment fee. Its AI voice agent dials out on a script while you watch, listen and take over.

    EPISODES 5 · 6
    SIGNALFITFUNNELLISTNUMBERDIAL
    04

    About the professor

    Mr. Kalei Poteat
    Mr. Kalei Poteat
    GTM GROWTH PARTNER · NODEVISION · SYSTEMIZED GROWTH

    Mr. Poteat is NodeVision's GTM Growth Partner. This course is cut from a live screen-share where he walked the team through the pipeline he runs: catching intent on the website, routing by fit, measuring the funnel, building and scrubbing lists, running the numbers, and letting an AI agent make the first call.

    Every number and quote in the episodes comes from that session, tagged with its timestamp.